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Allstate Sugar Bowl Is Most Watched Cable Program Ever

Sunday, January 4, 2015

The 81st edition of the Allstate Sugar Bowl, which doubled as a College Football Playoff Semifinal on Jan. 1, was the most watched program in cable television history. The game, which saw Ohio State defeat Alabama, 42-35, on ESPN, delivered a 15.2 rating, averaging 28,271,000 viewers.

This year's game was the highest-rated Sugar Bowl since the 2000 contest when Florida State held off a furious charge by Michael Vick and Virginia Tech to capture the BCS National Championship. That game, broadcast by ABC, garnered a 17.5 rating.

The other half of ESPN's inaugural College Football Playoff Semifinal doubleheader, the Rose Bowl Game Presented by Northwestern Mutual, also delivered tremendous numbers. Despite being a lopsided 59-20 win for Oregon over Florida State, the game posted a 14.8 rating with an average of 28,164,000 viewers.

"These record-setting numbers illustrate the enormous fan interest in college football and the wide-ranging appeal of the new College Football Playoff format," said John Wildhack, ESPN executive vice president, programming and production. "We are excited to build upon this success when we showcase the first-ever College Football Playoff National Championship on ESPN on January 12."

Both games generated significant increases over the ESPN bowl games in the respective January 1 time slots a year ago: a 51 percent increase in viewership for the Rose Bowl Game (vs. 18,636,000) and 150 percent increase for the Sugar Bowl (vs. 11,304,000). The ratings rose 45 percent (from 10.2) and 130 percent (from 6.6), respectively.

ESPN programming now holds the largest 18 audiences in cable television history, and 36 of the top 40.

WatchESPN
In its debut, the College Football Playoff semifinal games live on WatchESPN logged an average of 864,000 unique viewers, 42.4 million minutes viewed and an average minute audience of 187,000 per game - up 185 percent, 124 percent and 119 percent, respectively, compared to the last year's games in the time slots.

  • Alabama-Ohio State was the best Sugar Bowl ever across all metrics - 912,000 unique viewers (up 164 percent compared to last year's Sugar Bowl), 58.7 million minutes viewed (up 173 percent) and an average minute audience of 256,000 (up 181 percent).
  • The Sugar Bowl now stands as the best college football game ever on WatchESPN based on unique viewers and minutes viewed.
  • Despite technical issues during the first half of Oregon-Florida State, WatchESPN recorded its best Rose Bowl ever based on unique viewers (816,000, up 212 percent) and second best ever in minutes viewed (26.2 million, up 59 percent) and average minute audience (116,000, up 47 percent).

The average New Year's Six game live on WatchESPN attracted 505,000 unique viewers, 26.2 million minutes viewed and an average minute audience of 118,000 - up 229 percent, 214 percent and 198 percent, respectively, compared to the same dates last year.  Compared to the four non-championship BCS games last year, the average New Year's Six game was up 85 percent in unique viewers, 55 percent in minutes viewed and 57 percent in average minute audience.

New Year's Six - Rookie of the Year
The New Year's Six - the six bowl games, three on New Year's Eve and three on New Year's Day, that are part of the new College Football Playoff - posted an increase of 78 percent in viewership compared to the same six time slots last year.  The six averaged 14,682,000 viewers, up from 8,267,000.  In addition to the two semifinals, New Year's Day's Goodyear Cotton Bowl Classic (12:30 p.m.) on ESPN increased viewership for the time slot 67 percent, from 5,435,000 to 9,086,000.  The rating rose 63 percent, from 3.2 to 5.2.

New Year's Six on Social Media
New Year's Eve and New Year's Day were active ones for social media users consuming New Year's Six content which included the semifinals.

  • Just shy of 5.4 million tweets were sent about the New Year's Six Bowl games across the two days comprising 70 percent of all tweets about TV programming in those 48 hours.
  • Additionally, despite the lopsided score of the matchup between Florida State and Oregon in the Rose Bowl, it was the most tweeted about game of the New Year's Six with 2.6 million tweets and ranks as the most tweeted about football game (NFL or college) of the 2014-15 season.

College Football Championship on Monday, Jan. 12
The New Year's Day semifinal winners - Oregon and Ohio State (both 13-1) - will play in the inaugural College Football National Championship Presented by AT&T Monday, Jan. 12, at 8:30 p.m. on ESPN, WatchESPN and ESPN Radio.  In addition, ESPN Deportes will provide exclusive Spanish-language coverage of the national championship.  ESPN Deportes Radio also will carry game, marking the first-ever national Spanish-language radio broadcast of a college football title game.  ESPN's extensive studio plans for the contest:   http://es.pn/1txxTdL.

[The base of this release was provided by ESPN Public Relations]

-www.AllstateSugarBowl.org-











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