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Allstate Sugar Bowl Crescent City Classic Helps Local Charities and Nonprofits Raise $350,000

Thursday, July 24, 2014

The Allstate Sugar Bowl Crescent City Classic Charity Program, "Run For It," helped local charities and nonprofits raise over $350,000 in 2014, according to an announcement made by race organizers.

The Classic's management team also announced the opening of the application process for selected charities to be part of "Run For It" in 2015. The Crescent City Classic hopes to raise $500,000 through the "Run For It" Program next year to serve the needs of the Greater New Orleans area.

"The ‘Run For It' Program has become a key element of the Classic, correlating directly with the Classic's mission," said Hilary Landry, Crescent City Classic Charity Coordinator. "The Program allows us to help our community by supporting local charities and their fundraising efforts, and we are proud to be able to donate every dollar raised by the charities directly back to them."

Through the "Run For It" Program, the Allstate Sugar Bowl Crescent City Classic donates 100 bib numbers (guaranteed race entries) to each Charity Partner. Official Charity Partners then recruit 100 runners and walkers who can commit to raising a minimum of $200 for their charity by race day.

"We look forward to selecting our 2015 Charity Partners," said Race Director Eric Stuart. "The Program allowed us to generate significant funds for local charities in years past, and we have no doubt it will do so again this year."

Last year's Charity Partners included the American Cancer Society, Covenant House, Girls on the Run, Hospice Associates Foundation, LA SPCA, New Orleans Musicians Assistance Foundation, Leukemia & Lymphoma Society TEAM IN TRAINING, The Kelly Gibson Foundation, WWOZ, and Youth Run NOLA.

The 2015 application deadline is August 1, 2014. The application can be downloaded at 2015 Charity Partner Application.

The Allstate Sugar Bowl is entering its third year as the title sponsor of the Crescent City Classic road race, which held its 36th annual race this past April. The premier road race in the Gulf South, this year's event attracted nearly 25,000 runners.

The mission of the Allstate Sugar Bowl is to sponsor and promote amateur sporting events which will foster revenue and spark economic growth in the city of New Orleans and the state of Louisiana. Through all of its year-round slate of events, the organization has generated over $2 billion of economic impact for the city and the state in the last decade alone.


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