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Allstate Sugar Bowl Sponsors AAU Basketball

Monday, May 20, 2013

The Allstate Sugar Bowl will sponsor the Primetime Super 60 AAU Basketball Tournament for the second year in New Orleans. The event, scheduled for Memorial Day weekend (Friday-Monday), will feature 360 boys' teams from second-grade to ninth-grade playing multiple games at 24 locations around the city. The tournament, hosted by SAAU Boys' Hoops, will feature young athletes from 20 different states and is expected to draw 10,000-12,000 visitors to the city - the event jumped from approximately 270 teams last year to 360 for 2013.

Full schedules and additional tournament information, please visit:

Facebook Photo Gallery from 2012 Primetime Super 60 Tournament

"The Sugar Bowl is well-known for staging one of the best college football games each year, but we also have a long and proud history with the sport of basketball," said Sugar Bowl CEO Paul Hoolahan. "We're very pleased to be a part of the Primetime Super 60 tournament and look forward to welcoming all of these young people and their families and fans to New Orleans for Memorial Day weekend."

The Sugar Bowl, which has a rich history with the sport of basketball dating back to 1936, is scheduled to sponsor three major high school tournaments this year. The roundball schedule began with the third annual Allstate Sugar Bowl National Prep Classic in January; it continues with the Primetime Super 60 tourney and will wrap up with the 60th annual New Orleans CYO High School Tournament in December. In addition, the Sugar Bowl Committee was a key part of the Local Organizing Committee for the 2012 NCAA Men's Basketball Final Four and the 2013 NCAA Women's Final Four this past spring.

The mission of the Allstate Sugar Bowl is to sponsor and promote amateur sporting events which will foster revenue and spark economic growth in the city of New Orleans and the state of Louisiana. Through all of its year-round slate of events, the organization has generated over $2 billion of economic impact for the city and the state in the last decade alone.


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