Allstate Sugar Bowl Crescent City ClassicThe Allstate Sugar Bowl joined the Crescent City Classic as the flagship Title Sponsor of the annual 10K road race in November of 2012. The Crescent City Classic is a preeminent fitness and social event in Louisiana. This Easter weekend tradition has become a New Orleans signature event, both as a competitive road race and for its festive post-race celebration. The Classic has been praised in every major running publication as "one of America's fastest 10K's," and as "the originator of the post-race festival."
"We could not have a better partner to endorse the Crescent City Classic than the Allstate Sugar Bowl. This is great news for the metro New Orleans region and for the Classic. Our race is the biggest health and fitness event in our community. With this new partnership, the Crescent City Classic has secured its future and will continue to deliver a great race, on a beautiful course, in America's most unique city," said Eric Stuart, Race Director of the Crescent City Classic.
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While the Sugar Bowl Committee is best known for its annual football game, the organization is also involved with many community initiatives throughout the year. Through the hosting and sponsorship of sporting events, special awards and various athletic clinics, the Allstate Sugar Bowl supports and honors over 13,000 student-athletes each year, while injecting over $2 billion into the local economy over the last decade. The Crescent City Classic is a perfect strategic partner.
The Crescent City Classic, which features over 20,000 participants each year, made many changes for its 35-year anniversary in April of 2013. The host hotel and two-day expo was moved to the Hyatt Regency next to Champion Square and the course was changed and incorporated a wave-start with timing corrals on Poydras in front of the Superdome. "You run through the Quarter instead of starting in the Quarter," Stuart says, "with a more organized start, people who want to run are able to run, and walkers will be able to walk."
After the race, participants can enjoy the post party with free food, free Michelob ULTRA and free music - the 2013 entertainment was Papa Grows Funk followed by Marc Broussard.
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