A New BeginningThe Allstate Sugar Bowl secured its future through January 2026 with the announcement that it would host the newly-created bowl game featuring the champions of the Southeastern and Big 12 Conferences. This new 12-game arrangement, set to begin following the 2014 regular college football season, will bear the name Sugar Bowl and feature conferences with more BCS National Championship appearances than any other league and places the Bowl at the pinnacle of postseason college football. The SEC leads all conferences with nine National Championship appearances while the Big 12 is second with seven. It is expected that this game will create an annual economic impact surpassing current Bowl figures that have produced over $2 billion for New Orleans and Louisiana over the past decade.

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"We're pleased to have been selected to host this great game.  This gives us the chance to extend the Sugar Bowl's long-standing relationship with the Southeastern Conference and to develop a new relationship with the Big 12 Conference. The result will be, without a doubt, one of college football's best bowl games on an annual basis, one that brings tremendous national prestige and millions of dollars in economic impact to our city and state over the New Year's holiday.  We look forward to the tremendous promise this game, and these two great conferences, have to offer."

"This is a great day for the Sugar Bowl Committee, the city of New Orleans and the state of Louisiana.  What this means for our city and state is beyond measure. With the privilege of hosting this game comes a national spotlight, a position at the top of the college football world and untold tourism dollars. We couldn't be happier and are grateful for the opportunity."

"New Orleans and the Sugar Bowl are synonymous with post-season college football.  For many years, fans have enjoyed the color and pageantry that New Orleans offers. The Mercedes-Benz Superdome has hosted many Super Bowls, Sugar Bowls and National Championship Games and having teams from the Big 12 and the SEC in a post-season college football game together only adds to this list.  We look forward to competing against the Big 12 as a new championship tradition begins on New Year's Day."

"From the moment this game was announced, there has been tremendous excitement associated with the collaboration between these two conferences.  That excitement is reflected in the bids received to host this game.  There were great cities, attractive destinations, and impressive venues to consider. Now Big 12 fans can look forward to a New Year's tradition and coming to New Orleans to support their team.  We are thrilled about our long-term association with our SEC colleagues and to be in partnership with the Allstate Sugar Bowl."